About Us

Hey, I'm Jack. Just about to turn 16, and I love bass fishing with my jits and Dad weekly. Living in Southern Cali, there are so many options, and making our own fishing baits and custom soft plastics is a passion that both my dad and I share, so here we goooo. Many fish have the same thing thrown at them all the time, and switching to making custom baits has delivered so many more fish in the box. Thanks for supporting us both as we take our fishing hobby and turn it into a small business. Our goal is to make enough from our adventure to eventually purchase a new bass boat that our family can enjoy for many years. Do something you love to do!!!

Dad here (Steve). I've been fishing my entire life and love the sport. We are blessed to live very close to many lakes here in So Cal. Jack and I recently purchased a small older bass boat, and it's taken our bonding and fun to another level. As a business owner for most of my life, I thrive as an entrepreneur, and taking chances is a big part of that. Having the opportunity to show Jack the world of bass fishing baits while incorporating it into a fishing hobby business we both love is any father's dream. Follow our journey ON TIKTOK as we do what we love to do TOGETHER. Tight Lines...